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Jay-Z, from Brooklyn to the boardroom: 02 Dec 06
Jay-Z is a rap music star with a personal fortune of $320m. Ten years ago, he was spurned by every record label, so he started his own. A decade on, with 20 million CD sales under his belt, he is now a major music industry player. Last year, he was recruited as president of the legendary Def Jam records. He owns a clothing line, a chain of clubs, his own brand of vodka, and is part-owner of a professional basketball team; and some of America's biggest brands are hiring him in hope his business savvy can help them, too.

Finance guru Alvin Hall explores the Jay-Z business empire and charts his rise from the notorious Marcy Projects, in Brooklyn, to CEO's office, revealing the story of a man who has become a brand in his own right.

This podcast was produced and broadcast by Radio 4.
Cartooning with Robert Crumb & Bill Kane

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RSS Feeds & Podcasts

What are 'podcasts' and 'rss feeds'?


Podcasts are a free method for broadcasting files across the Internet. RSS feeds allow people that access your website to subscribe to files you broadcast now and also in the future.

How to subscribe to a Commsedu podcast using iTunes

1. Click on the RSSfeedicon 'RSS Feed' link highlighted in red at the bottom right of the window. This should display a half page of html code.

2. Highlight the web address in the address bar and click on edit, then copy.

3. Open iTunes and click on 'Advanced' then 'Subscribe to Podcast'.

4. Click in the empty white box and then paste the web address so that it is visible.

5. Click on 'OK' and you're done! The podcasts should begin to download.

Each time you open your music player whilst you are online, your podcasts will update with the latest feeds from the different sites you have subscribed to. You decide if you want to download or delete them. There is no cost to this podcast subscription service. You can download and play the feeds when you have time. It's easier than you think.

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